![]() ![]() By virtue of being in the space they see, ‘Oh everyone is meditating at 3 today.’” And that, he says, helps incentivize the lazy to do the same. Brian Hain, Primary’s chief wellness officer, explains it this way: “Nobody is required to stop, drop, and do yoga, but the idea is that at 3 o’clock, organically and naturally, people who have not made it a discipline or rigorous commitment to incorporate wellness into their lives, have that opportunity. Co-working with a side of “wellness” is the natural next step, an attempt to streamline when freelancing, gigging, and entrepreneurship are the norm for more and more people.Īt Primary, which offers shared desks, dedicated offices, and glass-walled conference rooms to members paying from $300 upwards a month, added bonuses include yoga classes, low-impact workouts, and guided meditations. There have always been gyms at high-end office buildings, and exercise-ball chairs, treadmill desks, and computer timers to enforce frequent breaks are increasingly common ways of trying to make our office lives happier and healthier. We can’t have it all, but we’ll be damned if we don’t try. Yet the marriage is an obvious one in some ways: We’re spending too much time at work, leaving less time to get to the gym and home, we’re trying harder and harder to find ways to multitask. There is New Love City, a yoga studio meets workspace in Greenpoint, and the forthcoming High Court in lower Manhattan, which prides itself on being a multifaceted third space for those interested in intelligent leisure like yoga, meditation, and matcha. Primary is for the small-business owner or freelancer who also puts a premium on staying fit.Ĭo-working spaces aren’t new - Orenstein and and co-founder Lisa Skye Hain were part of the original brain trust behind co-working giant WeWork in 2010 - but the idea of incorporating “wellness” into alternative offices has taken off only in the past several months, at least in New York. Co-working spaces and gyms already exist all over the city, so they might as well join forces, the logic goes. Primary, which opened in the Financial District in June, is an office space that aims to incorporate wellness into work, the latest trend in alternative offices. Was this a yoga studio with co-working or a co-working space with a yoga studio? A young man sat grinning at a desk behind the moss wall. “The first touch of greenery you get is this moss wall when you walk in,” co-founder Danny Orenstein* explained with pride. I can’t identify what kind of flowers, but something nice and sweet, which I note to the company’s three founders as they give me a polite tour of their newly opened co-working space.
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